gotta get down on fried eggs

Apparently I've been too focused on the situation in Japan lately, because I had no idea that this video existed until yesterday. I'm of course talking about the musical masterpiece known as "Friday" by 13 year old Rebecca Black.

At first, I didn't understand what the hate on this video was all about. I thought that she and a group of her friends had written and recorded the song themselves, and filmed a video for it all on their own. I was impressed that a group of 13 year olds could produce something that looked so professional. But then I found out that an actual record label invested money into this production and now all I can do is facepalm.

The record label Rebecca Black has signed with is known as "Ark Music Factory" (more like "Evil Music Factory" AMIRIGHT AMIRIGHT?)- a label who evidently casts young talent to record their songs. But not without the help of auto tune! Which is a shame, because these young kids probably do have some amount of legit talent.

I just don't understand the process. Do these song writers actually get paid for shit like this? Do the executives get to see the finished product before it is released? And if so, do they actually watch it and go "WE'VE GOT THE NEXT BIG HIT ON OUR HANDS!" I mean, they probably think they're helping these kids' careers but honestly... who would pay money to see Rebecca Black sing "Friday" live? Anyone? Bueller... Bueller? Didn't think so. And what exactly is the target audience they're trying to cater to? I think I would've felt that my intelligence was being insulted if this song came out when I was a child.

If you think you can stomach it, check out some of the other talent on Ark Music Factory's roster.

And you thought Justin Bieber was annoying? But I can't in good conscience bash these kids for doing what they love to do, so maybe this is one of those rare times where we should "hate the game, not the player".